How Big Brands can Help Biodiversity -- VIDEO

Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution.  Take 20 minutes and watch how someone goes to work every day to make change on the macro level. . . it's encouraging, but begs the question:  Do we just accept that monopolies will forever run global production?  Do we work from within them, or work to dismantle them and stop thinking things are 'too big to fail'?

"The average cat in Europe has a larger environmental footprint . . . than the average African"

From TED.com